For coronavirus-slammed cruise companies, ‘it’s never been like this’

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It's official: now might be the worst possible time to set sail with thousands of other humans.

The fun is certainly grinding to a halt for the $150 billion cruise industry. The rapid spread of COVID-19, which stranded thousands of people on two separate Princess ships, took on new menace for cruise operators on Sunday, when the U.S. State Department bluntly warned that “U.S. citizens, particularly travelers with underlying health conditions, should not travel by cruise ship.” The CDC, in only slightly softer language, recommended that travelers “defer all cruise ship travel worldwide.”